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Do you have the ability to persuade others as per your will and wish?

Do you want to be a more powerful communicator? Or do you want to be one of the most influential peoples? Or do you want to a power persuader to elegantly persuade anybody at anytime?

Yes!!! You can persuade anyone at anytime. Now you too can master the art of 'Persuasion'.

The primary objective of persuasion can be defined as being able to change ones thoughts and feelings towards a particular subject/object, so that these will merge, and finally equal the persuader's thoughts and feelings.

Persuasion is a form of social influence. It is the process of guiding people towards the adoption of other’s idea, attitude, or action by rational and symbolic (or logical) means. It is strategy of problem-solving relying on "appeals" rather than force.

Is it easy to persuade others?

Not at all! It’s extremely difficult to persuade others and make them do what you want them to do. Persuasion is an art. It is an art of making others to listen and follow you. Thus, the art of persuasion can be learned.

Benefits of persuasion -

Just imagine yourself as a perfect speaker, communicator, influential and persuasive.
Persuasion helps you both in your personal and professional life. With persuasive skills your everyday interactions improve, such as -
·        Negotiating a deal
·        Increasing sales
·        Improving relations
·        Influencing your kids to do the right thing
·        Getting an upgrade on a flight
·        Convincing your business partner that you are right
·        Asking a date out

Principles of persuasion

According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":

  • Liking: people like those who like them
  • Reciprocity: people repay in kind
  • Social proof: people follow the lead of similar others
  • Consistency: people align with their clear commitments
  • Authority: people defer to experts
  • Scarcity: people want more of what they can have less of

Methods of persuasion

By appeal to reason:

  • Logical argument
  • Logic
  • Rhetoric
  • Scientific method
  • Proof

By appeal to emotion:

  • Advertising
  • Faith
  • Presentation and Imagination
  • Propaganda
  • Seduction
  • Tradition
Persuasion is nothing but changing what others think and believe. It is way of modifying their ideas and beliefs. By persuasion you can make others believe what you want them to believe.